Havana Club • Cuban Mode

•

CUBAN MODE

This campaign spins the tradition and spirit of la cubanía into an unexpected surreal journey told through one Cuban home. Shot in Cuba and with an all Cuban cast, the film puts a modern twist on sharing Havana’s recipe to life by making the most of what we’ve got. The passing of the bottle from room to room across different traditions, generations and timelines provides the viewer with a captivating slice of all that makes up the essence of Cuba.

This campaign was highlighted on AOTW.

Using a mixed media approach shot on film with the use of 2D art and 3D effects, we revealed that even though Havana Club is bottled in Cuba, it can be shared by all.

We made sure that the print was just as vibrant as the colours of Cuba, with heavily contrasted in the moment shots, captured by none other than Jack Bridgland.

CREDITS

Agencies: YARD & Sid Lee

YARD
Business Director: Fabien Buferne
Account Executive: Maeva Coussy
Strategy Director: Ambroise Soulé
Executive Creative Director: Yoan Prat
Creative Director: Güllit Baku
Art Director: Antoine Vella

Sid Lee
Executive Creative Director: Kristian Manchester
Associate Creative Director: Annika Ramchandani
Production: Marie-Christine Toupin, Emmanuelle Berube, Morgan Kendall

Production

Production Company: Partizan Ltd
Director: Aisultan Seitov
Costume Designer: Jill Gattegno
Stills Photographer: Jack Bridgland

Post- Production: MADNOMAD
Service Company: Island Films

Music
Song composition and production: Cult Nation Studios & Oclair